In a market that is currently unregulated, anyone can claim to be a ‘coach’ and set up a coaching business. Many people consider themselves to be coaches even though they have not undertaken any specific coach training. This is reflected in the sheer volume of search results for the term ‘coach’ (not to be confused with the vast number of results for a ‘motor coach’). In carrying out a more specific exploration, a recent Google search for ‘executive coach Edinburgh’ resulted in over 300k results. So how does someone looking for a coach know where to start in their search and who to select from the many pages of search results to find the most appropriate coach for their needs?
As a potential coachee carries out research to identify a coach, they will compare profiles and service offerings advertised. It is therefore vital that qualified coaches find a way to stand out and differentiate themselves from those that have not undertaken specific coach training.
When looking for a coach, an individual or organisation will consider the following in their search:
• Qualifications and competency
• Demonstrable experience and a successful track record of coaching clients
• Professional approach
• A code of ethics
• Accreditation by a professional coaching body
Accreditation proves that a coach has followed specific accredited coaching study, has some experience of coaching and has committed to meet the criteria for accreditation. It also shows that they work to a specific code of ethics and good practice to provide a high quality service that applies the competencies learned in training. Accreditation shows commitment to high standards which are required to maintain their accredited status. An accredited coach must continually develop their skills through coaching supervision, CPD and reflective practices.
So to answer the question, accreditation is a win win situation for both the coach and the coachee and will make a significant difference to both. To the coach, they can be secure in the knowledge that they are providing a top quality coaching service and they abide by a tried and tested code of ethics and good practice. A person being coached by an accredited coach will benefit from the knowledge that the coach has undergone coach specific training and experience, is qualified and follows specific competencies and code of ethics.
Coaching Direct is an experienced coaching and coach training business, offering accredited coach training. So if you want to make a difference to the individuals that you coach and to make sure you stand out from other coaches, find out more about the Coaching Direct accredited coach training. The next Accredited Award in Coach Training takes place in Edinburgh starting on 25 February 2016. For more information check out the coach training page or contact us now. Accreditation does make a significant difference.